From One Sleepless Night to 50,000 Better Mornings

It was 3:47 AM when Sarah Chen, a software engineer and mom of two, found herself googling "why can't I turn my brain off at night" for the hundredth time.

She'd tried everything. Melatonin left her groggy. Meditation apps felt impossible when her mind was racing through tomorrow's presentation. And "just put your phone down"? Yeah, right – that phone was the only thing keeping her sane during those endless dark hours.

"I remember thinking, 'There has to be something better than this,'" Sarah recalls. "Something that actually works for people like us – people with busy minds and busy lives."

The Chocolate Breakthrough

The idea came during her daughter's birthday party. Watching the kids crash peacefully after their chocolate cake sugar rush, Sarah wondered: What if the delivery method was part of the solution?

She partnered with her college roommate, Dr. Michelle Torres, a nutritional biochemist who'd been researching natural sleep compounds. Together, they spent 18 months in Michelle's kitchen, testing hundreds of chocolate formulations.

"We must have made 300 batches," Michelle laughs. "My husband started calling our kitchen 'the chocolate lab.' We'd test each batch on ourselves, keeping detailed sleep journals. Most were disasters – either they didn't work, or they tasted terrible, or both."

The Perfect Square

Batch #317 changed everything.

Sarah took one square at 10 PM while answering emails. By 10:45, she noticed something different – her usual mental chatter was... quieter. She went to bed at 11 and fell asleep within minutes. When her alarm went off at 6:30 AM, she actually felt rested.

"I texted Michelle at 6:31 AM: 'WE DID IT!'"

From Kitchen to Company

Word spread quickly. First to other moms in Sarah's co-working space. Then to Michelle's research colleagues. Soon, they were hand-wrapping chocolate squares in Sarah's garage, fulfilling orders from a simple website Sarah coded herself.

"Those early customers saved us," Sarah says. "They'd email us their stories – the teacher who stopped dreading Monday mornings, the nurse who could finally sleep after night shifts, the CEO who threw away her Ambien. We knew we had something special."

Staying True to Our Roots

Today, SnoozeBar has helped over 50,000 people reclaim their sleep. We've moved from Sarah's kitchen to a proper facility, but some things haven't changed:

We still personally read every customer email

Sarah and Michelle still test every batch

We still believe sleep solutions should work WITH your life, not against it

We still hand-pack a thank-you note in every first order

"We're not trying to be another big supplement company," Michelle explains. "We're just two women who figured out how to sleep better and want to help others do the same."

Your Sleep Story Starts Here

Every SnoozeBar square carries our promise: You don't have to choose between your lifestyle and your sleep. You can scroll through your phone, drink your morning coffee, and still get the rest you deserve.

Because we've been where you are – staring at the ceiling at 3 AM, wondering if we'll ever sleep well again.

We did. And now it's your turn.

With love and better mornings,

Sarah & Michelle

Co-Founders, SnoozeBar